I’ve been following the KFC Goodification campaign as part of one of my assignments this semester. It’s actually been quite interesting watching a mature brand try to catch-up and reposition itself in the market…how are they actually faring with it all though? In an attempt to not feel guilt free about procrastinating on Facebook when I’m meant to be writing assignments I had a quick look at the KFC Australia Facebook page (you see, this Facebook time is research for this post!!) What was interesting is their page has had a 3.14% increase in “likes” since I posted a week ago.
Does Social Media make Good Goodier?
Brett Howlett, ECD Ogilvy Sydney promises that, “the ‘Goodest Get Together’ is just the beginning of big changes for KFC”. Social media has formed the backbone of the start of the Goodification campaign—does it make good, gooder though?
Turning to KFC while hiding from the world…
So as part of my ‘hiding from the world’ theory I decided to go back to uni full time for a while. This leads me to why I’m blogging about KFC… aside from being one of my vices this is actually assignment related. I’m taking ‘Integrated Marketing Communications’ (IMC) this semester and one of the assignments is to write a six blog post analysis of a current marketing campaign. Having been totally out of touch from reality of late, the KFC ‘Goodification’ was the first campaign to come to mind as a good example of an integrated marketing campaign.