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Goodification

Goodified through the ages

Lost for inspiration about what more to write about KFC, I did what any self-respecting digital marketer would do and asked Facebook. This post is for you Judd! So is “Goodification” similar to other KFC campaigns?

Goodfication

Goodification Revisited

I’ve been following the KFC Goodification campaign as part of one of my assignments this semester. It’s actually been quite interesting watching a mature brand try to catch-up and reposition itself in the market…how are they actually faring with it all though? In an attempt to not feel guilt free about procrastinating on Facebook when I’m meant to be writing assignments I had a quick look at the KFC Australia Facebook page (you see, this Facebook time is research for this post!!) What was interesting is their page has had a 3.14% increase in “likes” since I posted a week ago.

LinkedIn

Are you LinkedIn?

LinkedIn has grown and evolved a lot over the past few years. I seem to be talking about it more and more as a viable social media channel with clients and colleagues. Admittedly, I don’t post a lot on my LinkedIn profile; I joined in 2009 because that’s what everyone was doing and I like playing with new toys. The way I use LinkedIn in 2012 is very different to how I used it when I first joined. Like most social media channels, it’s grown and evolved into a useful tool. I login most days to the industry headlines that trend and I use it a lot for research.

Gooderer

What’s in a name?

While the jury is still out on KFC’s Goodification campaign, it has created a bit of controversy for itself with their YouTube “What is Goodification” clip and well the creative licence taken with the English language throughout the campaign.

goodify

Does Social Media make Good Goodier?

Brett Howlett, ECD Ogilvy Sydney promises that, “the ‘Goodest Get Together’ is just the beginning of big changes for KFC”. Social media has formed the backbone of the start of the Goodification campaign—does it make good, gooder though?

KFC Logo

Turning to KFC while hiding from the world…

So as part of my ‘hiding from the world’ theory I decided to go back to uni full time for a while. This leads me to why I’m blogging about KFC… aside from being one of my vices this is actually assignment related. I’m taking ‘Integrated Marketing Communications’ (IMC) this semester and one of the assignments is to write a six blog post analysis of a current marketing campaign. Having been totally out of touch from reality of late, the KFC ‘Goodification’ was the first campaign to come to mind as a good example of an integrated marketing campaign.

viral

You can’t MAKE something go viral

Have you ever tried to MAKE a child eat something they didn’t want to? Pushing it up hill, aren’t you? Same thing with goes with social media and viral campaigns—you can’t MAKE it happen…you can however, do a few things to encourage the process along.

hearts

Love is in the air…

With the shops littered with red hearts, chocolate roses and cards with soppy messages, you would think this is the most romantic time of the year. For the most part, I firmly believe Valentine’s Day is a Hallmark holiday and believe that showing love and appreciation for the people in your life should happen every …

Love is in the air… Read More »

White Ribbon

My White Ribbon Story

Until a few months ago I didn’t realise how deeply this particular issue plagues our communities. It’s just something we don’t talk about. When was the last time you spoke about domestic violence over coffee or dinner with your friends? Funnily enough, it’s something I’ve been talking about more and more. The thing that’s blowing my mind is that pretty much everyone I’ve spoken to it about has a story to share…

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