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Marketing Archives - Valiente

Marketing

Easy Blogging

5 tips for developing easy blog content

With the continued updates to Google’s mono-coloured zoo of search engine algorithms and optimisation, developing and posting regular, quality content has never been more important for your search engine rankings. Writing doesn’t have to be your forte to blog. You don’t even have to be a ‘writer’. Personally, I love writing. I don’t always have …

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Social media policies

Social Media Policies

I find it fascinating how different companies manage their technology policies and more specifically how they approach social media in the workplace.

More and more Australian companies are using social media to engage with customer base yet shy away from it internally. It seems to be one of those things that still strikes fear into the hearts of many executive teams.

Is email marketing still relevant?

Is email marketing still relevant?

With social media becoming the status quo of communication, is email marketing even worth bothering with? I’ve been hearing for a few years that the death of email marketing is imminent. I still think it’s alive and kicking based on the amazing results from client campaigns. According to a recent MarketingProfs article, 89% of marketers …

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But it’s the latest trend!?

As long as it rhymes it doesn’t need to make sense right? It seems like it’s the latest craze to mispronounce words. As Marketers, Publicists, PRs, Advertisers, Copywriters or as we often get called, wordsmiths and spin doctors, do we not have a responsibility to uphold the integrity of the written word?

What’s so bad about the ‘F’ word?

I’ve had a few interesting offline conversations with colleagues about my recent post “How well do you know your audience?”. Apparently the referencing of two “women” sites in the opening paragraph set up my post as a “feminist rant”. I may be naive but how does a review post on marketing psychographics equate to feminism? Isn’t perception such a wonderful thing? The thing is perception and assumptions can be deadly in a campaign and marketing in general.

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