Lost for inspiration about what more to write about KFC, I did what any self-respecting digital marketer would do and asked Facebook. This post is for you Judd! So is “Goodification” similar to other KFC campaigns?
Brett Howlett, ECD Ogilvy Sydney promises that, “the ‘Goodest Get Together’ is just the beginning of big changes for KFC”. Social media has formed the backbone of the start of the Goodification campaign—does it make good, gooder though?
Have you ever tried to MAKE a child eat something they didn’t want to? Pushing it up hill, aren’t you? Same thing with goes with social media and viral campaigns—you can’t MAKE it happen…you can however, do a few things to encourage the process along.