Turning to KFC while hiding from the world…
So as part of my ‘hiding from the world’ theory I decided to go back to uni full time for a while. This leads me to why I’m blogging about KFC… aside from being one of my vices this is actually assignment related. I’m taking ‘Integrated Marketing Communications’ (IMC) this semester and one of the assignments is to write a six blog post analysis of a current marketing campaign. Having been totally out of touch from reality of late, the KFC ‘Goodification’ was the first campaign to come to mind as a good example of an integrated marketing campaign.
