Goodified through the ages
Lost for inspiration about what more to write about KFC, I did what any self-respecting digital marketer would do and asked Facebook. This post is for you Judd! So is “Goodification” similar to other KFC campaigns?
Mates
Does Social Media make Good Goodier?
Brett Howlett, ECD Ogilvy Sydney promises that, “the ‘Goodest Get Together’ is just the beginning of big changes for KFC”. Social media has formed the backbone of the start of the Goodification campaign—does it make good, gooder though?
